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print capitalism
Print capitalism is a theory underlying the concept of a nation, as a group that forms an imagined community, that emerges with a common language and discourse that is generated from the use of the printing press, proliferated by a capitalist marketplace. Capitalist entrepreneurs printed their books and media in the vernacular (instead of exclusive script languages, such as Latin) in order to maximize circulation. As a result, readers speaking various local dialects became able to understand each other, and a common discourse emerged. Anderson argued that the first European nation-states were thus formed around their "national print-languages."
==Terminology==
The term was coined by Benedict Anderson, and explained in depth in his book ''Imagined Communities'' in 1983.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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